Kontrollera silvrets äkthet

November 20th, 2015

Anta att du har köpt en silver ring på en loppmarknad eller att din flickvän frågade hur man fastställer att silversmycken är tillverkade av äkta silver. Kanske har du undrat, “är mormors silvermynt gjorda av silver?”. Silver i sin rena form är en mycket mjuk metall och produkter tillverkade av silver är mjuka och bräckliga. En av de renaste silverformerna är sterling silver som består av cirka 92,5 procent silver och 7,5 procent koppar. Denna legering är hårdare än rent silver och kan användas för framställningen av mynt, smycken, osv. Ofta finns det missförstånd när det gäller silver och silverpläterade produkter. Gå till steg 1 för att ta reda på hur du kontrollerar ditt silver. Read the rest of this entry »

Hemstädning i Stockholm.

November 23rd, 2013

Viktorijas service erbjuder en professionell hemstädning som kan underlätta ert hushållsarbete. De principer som utgör grunden för vårt företag är mycket hög kvalitet och utmärkt utförande av våra tjänster. Vi genomför våra högkvalitativa hemstädningar på kortast möjliga tid – allt för att göra det bekvämt för er. Ni kan beställa en regelbunden hemstädning eller ett engångsuppdrag. Vårt företag erbjuder våra regelbundna kunder rabatter och bonusar. Read the rest of this entry »

Creative Innovations in Marketplace

August 29th, 2008

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Creativity, Innovation and Market Performance 

In the broadest terms, strategy is about growth. Decision makers are constantly looking for growth, in fact, in listed firms, shareholders demand it and at ever increasing rates.

Decision makers have therefore to decide how to grow. There are a number of growth models and one of them is the Ansoff Model, which is useful for this argument:

a) Market penetration – existing products in existing markets

b) Market development – existing products in new markets

c) Product development – new products in existing markets

d) Diversification – new products in new markets.

The strategies above suggest, at least, that:

a) There should be a strong correlation between new products and market performance. This is proved correct (Tidd et al, 2005).

b) Innovation is required consistently no matter what strategy is chosen. Existing products in existing markets must consistently improve their cost / performance mix to beat off rivals and innovation is required to find new markets for existing products. It is more obvious that innovation is required when new product strategies are engaged in.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

Improve Your Bottom Line, Kens Idea Saved over $100,000

January 18th, 2008

Engaged employees can show us the way to continuously improve. Customers want our products and services to be better, delivered faster, and produced less expensively. This means that everything we do needs to be improved. All employees can be thinking about how to reduce costs, looking at safety issues, reducing wastes, and improving the environment, while at the same time developing skills to identify, articulate and communicate those kinds of things.

The Gallup Organization has studied thousands of companies and surveyed millions of employees. Their research has shown that very few employees are engaged and that a relatively small increase in the amount of engaged workers can reap great benefits for a company.

At the lowest level, engaged employees help a company stay in business and at a higher level employees start thinking about how they can improve themselves. They can take some ownership over their job; and also over their own development. It starts people thinking in new and different ways about the things they do.

In the book, в??First, Break All the Rulesв?? by Marcus Buckingham and Curt Coffman from Gallup, it is noted that the manager, not anything or anyone else, was most critical in building a strong workforce. A lot of companies struggle with leadership skills, communications interaction, and improving management skills. We are now undergoing a paradigm shift as many organizations are beginning to realize that managementв??s job is to support the people doing the work as opposed to dictating how to do the work.

Engaging employees in improving their work creates new levels of communication and gives the ownership of improvements to the worker. We now recognize that в??you know your job better then management does because you are the one that does it every day.в?? Since people are the expert in their work, who better to come up with ideas to improve it then them. We all want, need and deserve respect.

Claudia designed a fixture to hold bubble wrap she used for packaging. It made her job easier. Ken saw the fixture; thought paper would work just as well and asked his customers. The switch to paper saved Kenв??s employer about $100,000 a year and a lot of storage space. Engaged people see the fruits of their labor as their ideas are implemented. They now receive positive feedback for a в??job well done.в??

Any process, any product, any service can be made better in some way, somehow. One plant manager said, в??It used to be that my problem solvers were solely the management team, but now my problem solvers are everybody in the building.в?? How can you beat that?

Copyright В© 2005 Chuck Yorke – All Rights Reserved

Chuck Yorke is an organizational development and performance improvement specialist, trainer, consultant and speaker. He is co-author of “All You Gotta Do Is Ask,” a book which explains how to promote large numbers of ideas from employees. Chuck may be reached at ChuckYorke@yahoo.com

A New Discovery Of An Old Secret

January 18th, 2008

Some years ago, when the world seemed to close in on me and I felt as though I was trapped between the sword and the wall, I made an exciting discovery. Actually, it was a phenomenon that was as old as dirt but it took on significant meanings for me because it freed me from all my problems and all the stresses and pressures that were being imposed upon me.

I discovered that there is only one simple root cause of all problems. When this primal cause becomes known, understood and properly applied, all problems disappear like snowflakes on a hot griddle. In fact this discovery launched me on a life-long career as a professional problem solver for a widely diverse personal, professional and corporate client base that included many of the giants of American business.

I had discovered the law of opposites.

Take just a minute and think about the world you live in. Have you ever noticed how everything you’re involved in is comprised of opposites? Opposites abound everywhere and in every situation. Webster has many definitions for opposites but they are best summed up in the one where he defines opposites as “elements that are so far apart as to be totally irreconcilable”.

For example, we have such irreconcilable opposites as up and down, left and right, short and tall, light and dark, assets and liabilities, success and failure, freedom and bondage and on and on and on. I doubt that you think of anything that does not have an implied opposite

Think about it: We live in a world of division. We live in a world where “twoness” prevails; a world of duality where very position, situation and condition is challenged by some alternative where one side is always pulling against another or pushing up against a wall that will not yield.

This is living in a world that is perfectly designed to promote struggle, turmoil, conflict, confusion, disputes and disagreements. This law of opposites is the cause of all problems. Without knowing how to control or overcome this law of opposites, people try to adapt to it without realizing that by so doing they only succeed in increasing their frustrations and prolonging any solution. Is it any wonder that so many people are suffering such pressures, stresses and anxieties!

If these people could somehow prevent this law from operating in their individual experiences they could enjoy living is a world where oneness prevailed and those things we call problems would have no influence over them.

This might be best illustrated by using such familiar opposites as positive and negative. Positives and negatives are opposites and have nothing in common. They cannot mix or commingle. Neither can one be described in term of the other. Try as you might, you cannot successfully justify one to the other. They are opposites. It is the law!

A problem is defined by Webster as “an intricate, unsettled question without an answer; a source of perplexity and vexation”. By their very nature, problems are negative. Webster defines “negative” as “something that is the opposite, or negation, of something”. That “something” is the positiveness of the problem’s solution. Webster’s definition of “positive” is “that which is real, not speculative, not fictitious and logically affirmative; that which has actual existence”.

Just as a negative has absolutely no positive characteristics, so a positive has absolutely no negative characteristics. They are opposites. It is the law! And because it is an absolute, universal law it is not subject to chance, change, modification, circumvention or debate. It maintains its own integrity, is self- enforcing and works simply because it exists?forever! When properly applied it is your absolute assurance of successful conclusions.

The problem is negative and unreal. The objective is positive and real. Logic, then, demands that in order to experience your goal or objective or receive the answer to your question, you must discipline yourself to maintain a mind-set that is responsive to the positive ideas that will dissolve your negative problems.

This is probably the most demanding discipline you will ever be faced with because we’ve been trained to accept both positives and negatives as real. From this premise, we attempt to solve a problem by confronting it as an adversary with which we are compelled to do battle. We try to “understand” it and “deal” with it as though it were a reality instead of simply being a negation of that which we are seeking.

Does all this sound too abstract to be practical in what we call the “real” world of nuts and bolts? While individual circumstances will vary, the procedural application of this law is always the same. ( See my article “Taking the Problem Out of Problem Solving”) Consider this case study: Static sale plagued a company and great effort and money was invested to find some means by which they could increase the sales volume of their product. Their best efforts failed and they resigned themselves to the conviction that the market was flooded to the point of saturation and nothing further could be done. They were prepared to “eat their losses” and move on.

Then the principles embodied in this discovery were initiated by one individual who, in the secrecy of his own thought, maintained the integrity of this positive, constructive, solution oriented approach. He mentally rejected all discussions that focused on the “problem” even though circumstances required that he be involved in them. Soon a plan began developing in his thought. Every detail of a brand new merchandising procedure unfolded that was a radical departure from all traditional methods. The plan was implemented and sales increased immediately to a level that far exceeded the company’s most optimistic projections. As an added bonus, the implementation of this plan did not require any additional capital expenditures.

This confirms Victor Hugo’s statement that, “there is nothing more powerful than the right idea whose time has come”.

The sales “problem” simply disappeared. Why? Because, being an unreal negation, it never did have the substance or reality of its positive opposite. Where did the problem go? It went to the same place the flat world went as soon as Columbus discovered that it was really round. It didn’t “go” anywhere because it wasn’t a real “something” to begin with!

Details of this discovery are fully outlined in a logical continuity of demonstrable natural laws and principles in my latest book “The DYNAMICS of ACHIEVEMENT”.

For more than 40 years Davis Goss has been a creative consultant with particular expertise in problem solving for widely divers client base that has included many of the giants of American business. His latest book, “The DYNAMICS of ACHIEVEMENT”: outlines the details of his unique problem solving methods that are based solely on proven scientific principles.

Davis Goss has had more than 40 years experience as a creative consultant to the benefit of a widely diverse client base that has included amny nof the giants of American busibess. His particular expertise in problem solving and new product development. His latest book “The DYNAMICS of ACHIEVEMENT” details the continuity of his scientific approach whichis based solely on natural laws and principles. http://www.davisgoss.com

Internet Business: 10 Important Creative Ways To Get New Product Ideas

January 18th, 2008

Creativity is one of the most important keys to success in any business.

If you want to succeed in any business, you have to be more creative and pragmatic.

Below are a few internet business tips on how to generate new product ideas:

1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.

2. Find out what’s the current hot trend. You can find out what the new trends are by watching T.V, reading magazines and surfing the net. Just create a product that’s related to the current hot trend.

3. Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that’s already out there and improve it.

4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor’s product.

5. Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards.

6. Reincarnate an older product. Maybe you have a book that’s out of print and is no longer being sold. You could change the title, design a new front cover, and bring some of the old content up to date.

7. Ask your current customers. You could contact some of your existing customers by phone or e-mail and ask them what kind of new products they would like to see on the market.

8. Combine two or more products together to create a new one. For example, you could take a brief case and add a thermos compartment inside to keep a drink hot or cold.

9. Survey the people who visit your web site. You could post a survey or questionnaire on your web site. Ask visitors what kind of products they would like to see on the market.

10. You could create a new market for your existing product. For example, if you’re selling plastic bottles to a pop company, you could turn around and sell those bottles to a fruit drink company.

May these internet business tips help you to make a lot of money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”, home based business, online investment opportunity (investing online) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Recharge Your Battery

January 18th, 2008

It was 4:15PM on a Thursday when I arrived at the hair salon to get my haircut. My hair appointment was at 5PM but I arrived there quite early.

As I set down in the comfortable leather chair in the little “waiting corner,” I looked down to my left with an intention to pick a magazine from the big basket that was filled with maybe over 50 magazines.

I sorted through the magazines but nothing would catch my eye. There were so many different magazines; I couldn’t decide which one to pick and read while waiting.

Then, as I lifted a big batch of magazines to choose from, one of them fell down on the floor. I immediately dropped all the other magazines back into the basket and took the one that fell on the floor.

The beautiful view of a tropical island in the background, surrounded by crisp clear water covering the entire cover of the magazine, got my attention.

The magazine contained a large number of photos from tropical islands, vacation resorts and everything tropical you can imagine. I submerged myself into the pictures so much that 40 minutes went by like 4 seconds.

When I was all done with the haircut, I asked Isabella (the hair stylist) if I could take the magazine. She said that it wouldn’t be a problem because anyway they recycle the magazines at the end of each month when they bring new ones in.

The magazine is called Islands. It was a June 2004 issue. When I went home I put it next to my computer and until today’s day, it’s still sitting there.

I look through it periodically. All my life I’ve lived in the northern hemisphere of the planet, and winter is definitely not my favorite season. Not to even mention the driving headaches when we get dumped with a few feet of snow.

The tropical theme has always been a dream place of mine.

So, every time I feel down, discouraged, marketing plan isn’t working well, a goal doesn’t get accomplished, problems and obstacles appearing out of nowhere, motivation is down, no inspiration, the world is coming down on me … and so on …

I take few peaceful minutes – no children, no computer. I pick up the magazine and literally isolate myself from this world. I transfer my soul to the tropical beauty shown in the pictures and I visualize myself living there and not just vacationing.

My battery gets recharged; I get the smile back on my face and I say to myself: “One day ….”

How many times have you felt down and depressed because of one reason or another?

How many times have you felt that you needed to recharge your battery? How many times have you lost your inspiration and motivation? How many times have you faced problems and obstacles that discouraged you from persisting with your goal?

What brought you up and what pulled you down during these crucial times?

I remember back in 1994 when I was starting college, a friend of mine gave me a study to read. The study came from a major corporate research. It was on “why executives rise to the height of their company and why other people don’t.”

The executives told in their words what they did to achieve such a success. I don’t have that study anymore but I remember it very well because I’m still practicing what they said.

One of the steps was to have material goals. Something that you can see.

The material goals represent something far beyond material form. When you visually see the material goals that you’re striving for, you receive the feeling of the kind of person you need to become in order to have them.

That feeling will recharge your fuel cells and bring your enthusiasm to the front line.

We live in a material world and we have to operate in a material world. We want material things because they’re a representation of who we are.

What you want is good, because what you want is an extension of you becoming better.

And sometimes, you just need a basic material something to spark you into a higher level of achievement.

© Steve Dimeck; Publisher and author of The Success Maze – an ebook dedicated to the people who are still looking for ways to succeed online but feel a bit lost in this online Maze — or should I say Jungle. FREE Details: ==> http://www.thesuccessmaze.com

Becoming Radiant: Boost Your Teams Creativity with Mind Mapping

January 18th, 2008

I don’t take notes anymore. Instead, I create one wildly colorful, creative and inspiring page whenever I need to make a decision, prepare a presentation, or plan an event. That whole two-column plus and minus approach? Gone.

Bring on the Mind Maps!

I read Tony Buzan’s first book on Mind Mapping back in the early eighties, but I was too caught up in the old-school world to see how it could be of use to me. I recently rediscovered Mind Mapping and it has become an integral part of the work I do with clients.

Tony Buzan created the Mind Map concept in the early seventies. Based on his brilliant observation that our brains do not process information in a linear way, Mind Mapping allows us to use words, images, and color in an effort to engage the right side of our brains in what is normally considered a left-brain task: organizing information.

We’ve already learned that one of the keys to maximizing our potential as humans is to forget that whole right-brain/left-brain divide. Instead of seeing ourselves as a logical person OR a creative person, we’re both. We’ve simply chosen to put more energy into developing skills associated with the analytical left or the daydreaming right. We must recognize that there’s a fine line separating analysis from daydreams and that in order to have a fully integrated brain, we need to do both.

We speak in a linear pattern. We can say only one word at a time, and we can hear only one word at a time. Similarly, we read in a linear pattern-words flow in lines across the page.

So when it came time to organize notes and teach the proper form for creating outlines, it’s easy to see why we turned to the tried and true linear approach. You know the format: Roman numeral one (I) followed by A, B and C, followed by 1, 2 and 3. We look for things to slot into each line in order to make it fit properly.

In school, we spent hours preparing these outlines for book reports, speeches, and term papers. In our work as adults, we do the same thing with agendas, meeting minutes, and project plans. Orderly lines of information. Black ink on white pages. Empty spaces.

Boring, boring, boring–and not the best way to use our brains.

Along comes Buzan, who says that we would be much better off if we allowed our right brains to get in on the game. So, instead of creating typical linear outlines, Buzan insisted on becoming radiant. He developed the concept of putting your central idea right in the center of the page. Your main points then radiate outward from the center. Each one of these points sprouts its own branches and twigs. He referred to this star-like pattern of ideas as Radiant Thinking.

The beauty of this is that you can see everything on one page. No time wasted sorting through pages. No need to flip through your notes to see your next point or find your conclusion–it’s all right there in front of you. No need for extra notes. No energy spent on rewrites.

He didn’t stop there. Buzan understood that color is a strong factor in helping us remember, so he encourages us to use different colors for each of the radiant thoughts and sub-thoughts. Instead of using only words, incorporate little line drawings and images to make connections between thoughts.

This is the way our brains work naturally. We don’t picture the word B-O-X when we picture a box. Instead, our brains conjure the image. We don’t always go from thought A to thought B to thought C. We’re just as likely to start with A, then head over to E, skip back to A and then saunter over to R. Our neural pathways look like webs, not straight lines. In fact, the more criss- crossed our connections, the more we’re able to synthesize complex ideas and come up with new ways to use old information.

Mind Maps give us an excuse to play. They give us a reason to keep a whole set of colored pens right on our desk for everyone to see. Mind maps allow our thuggish left brains to make friends with our timid rights. For once, there’s harmony on the playground!

Use a Mind Map for your next planning session, and watch the reaction. Raised eyebrows give way to smirks, which dissolve into delighted grins. Linear notes become circular masterpieces. Black and white becomes a rainbow. Words become pictures. Workers become creative. Work becomes the joyful collaborative experience it is meant to be.

Grab your markers and become radiant. Your brain is waiting to play!

About The Author

Maya Talisman Frost is a mind masseuse. Her work has inspired thinkers in over 90 countries. To subscribe to her free weekly ezine, the Friday Mind Massage, visit www.massageyourmind.com

Overcoming Artists Block

January 18th, 2008

How many times does an artist stare down at that blank piece of paper thinking “What on earth do I paint – Where do I put my first mark?” More often than you would imagine! It happens to all creative people actually, from visual artists, designers, poets, through to musicians and writers.

When this situation arises, you are in the grip of creative block. When you wrack your brains to come up with ideas but just can’t seem to. There may be contributing factors to this state, such as tiredness, depression, environmental, physiological or psychological issues. On the other hand you could just be experiencing a period of simple low creativity.

When this happens there are a few things you can do to restore your creativity levels at will, however what you must not do is worry or fret about it. If the worst comes to the worse and you don’t seem to be able to produce any work, simply regard the period as a ‘holiday’ or a rest. Your creativity level WILL rise again. In the meantime, utilise the time spent not creating to do positive things anyway.

Research other artists’ work. Visit galleries or surf the net and see what other people are doing. Join artists’ chat rooms or visit message boards or forums where you can exchange ideas and views with other artists. Just talking to other creative people can give you a real buzz! You might even make some new friends in the process.

Spend the time you are not actually producing art, by increasing your marketing efforts. Send postcards to galleries, research upcoming local art fairs or events where you could possibly take a booth to sell your art. Have some leaflets or brochures printed up all about yourself and your work. Take a couple of days out of your schedule and do a local neighbourhood leaflet drop.

Update your website or online portfolio. You may think it’s already perfect but it’s not often that things can’t be improved or sharpened in some way. Update your artist’s statement; put new ‘zing’ into your descriptions.

If you really can’t face doing anything concerning your own artwork, visit the theatre, go to a pop concert, browse local museums. Go to a restaurant or coffee bar with friends and have a (non art related) natter.

Use the time to take a complete break, if this is what works best for you. You will instinctively know when the time is right to ‘go back’ to your art. When this happens there are lots of techniques you can use to get back into the swing of high creativity.

Once you are ready to start working again you will know it instinctively. All artists go through periods of ‘creative block’ – it’s normal, but after one such episode there are ways of stimulating ideas and getting the creative juices flowing again.

Visit your local library and take out books that cover materials, techniques and subjects that are not familiar to you. If you are a watercolour artist, why not try oils for once? If you paint large acrylic abstracts, would it be possible to try soft pastels on a smaller scale? What results could you achieve by doing something completely different to what you’re used to?

What about trying collage or mixed media work? Take photos of your neighbourhood, family or friends. Local places of interest, the countryside, the seashore, the city. Manipulate your photos on your PC and print out as digital art. Use the images, either natural or manipulated as collage pieces. It is so therapeutic cutting pieces and sticking them down. Use a range of materials to finish your work.

Instead of going straight back to paintings or drawings on normal scale, why not create some miniature pieces? How about greetings cards? White card ‘blanks’ are very easy to source. How delighted family, friends or customers would be to own an unique hand painted card.

Try drawing for once instead of painting, if that’s your usual medium, or vice versa. Fill a sketchbook with small quick sketches. You could even time yourself. Three or five minutes maximum for each sketch.

When you’re ready to go full size again, try loosening up your technique, by again setting a time limit for each piece of work you create. With a deadline to meet, you will speed up and loosen up. Try not to be precious with your art. Be quick and bold – see what happens.

Paint upside down. Start a new piece, then half way through turn the paper or canvas round 90 degrees. This is a great technique for abstracts. Use new colours – let them flow into each other. Splatter colours onto the wet surface. If you like, you could turn the work once more to finish. What a great way to create ‘happy accidents’.

Paint or draw to music. Use only your emotion to make marks on the surface of your support. Play your favourite rock, pop or classical music, let the melodies and rhythms wash over you, influencing how your artwork evolves. I often paint to ‘Smile’ by Brian Wilson …. and boy do I get inspired!

What about painting left handed if you’re a right-hander and vice versa. Trying to do a representational work with your weakest side will produce art that is still yours, but will have a completely different edge to it. Challenging and great fun to do … if you have the discipline!

Finally, once you get back into full flow, remind yourself of all the artwork you have created successfully. How appreciated you are by your customers. Read their testimonials. Feel that glow again, when you realise that your creativity block was only temporary and that there are fans out there just waiting for you to release some wonderful new artwork into the arena.

Gail Miller is a professional artist whose artwork is a visual feast of colour and fun. Her fascination with bold colours and fluid, expressive shapes and line are evident in funky abstracts, sinuous nudes, vibrant still life paintings and lively townscapes. Visit her website at http://www.gailmiller.com

The Elements of Creativity: Attributes Listing Method

January 18th, 2008

Attribute listing is one of the best ways to generate ideas, whereby there any many parts to the problem/ challenge faced. If you are asked to generate ideas or solutions to a complex challenge, the first thing you can do is to list all the attributes of your problem.

These may include:

Physical

Mental

Emotional

Social

and more (depending on the complexity of the challenge)

By doing so, you can then concentrate on each attribute at a time. This will no doubt give you more peace of mind (and pulling of your hairs) when generating your ideas.

The attribute listing technique is often used in a Research & Development (R&D) department of many companies, especially those who are constantly producing innovative products to have an advantage over their competitors.

Let’s go through this worked example to give you a better understanding of how attributes listing can be of help to you.

For example, if your challenge is to design a new ladies’ handbag, you could list the attributes as: the physical aspects which include- shape, length, colour, materials used and on the emotional aspects-the stress some women faced of misplacing their handbags. You might choose to first tackle the emotional stress of losing one’s handbag by creating a new small gadget to be placed within the handbag to sound the owner that she is moving too far away (maybe one or two metre away) from her ‘treasure chest’. After that, you could work on the other attributes, one by one, be it the shape or materials used for the handbag.

Putting Your Elements to Work:

Try to generate oodles of ideas using attributes listing with these sets of challenges:

1. Design a new toy for children under 6 years old to teach them simple arithmetic. Safety is an important attribute.

2. Create a campaign to encourage people to stop smoking. (Think through the attributes: Physical, Mental, Emotional and Social)

3. Set up an effective marketing plan (there are many parts to a good marketing plan: the 4 P’s – Product, Price, Place and Promotion) for your new products.

Have Fun!

About The Author

Dr. Alvin Chan is a Senior Research Consultant at First Quatermain Centre of Collaborative Innovation (www.firstquatermain.com).

Please contact heartware2002@yahoo.com as a courtesy when reprinting the article online and/or offline.